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Pink Poppy Flowers

ABOUT US

FORS is a Swedish beverage brand redefining the ready-to-drink category through design, innovation, and flavour-driven craftsmanship. Founded in 2020, we began by challenging conventions in a stagnant market — introducing modern cocktails with premium ingredients and clean expression.

Since then, FORS has evolved into a recognised leader in both alcoholic and alcohol-free RTDs. Our products are now established in national retail through Systembolaget and leading grocery chains, supported by strong consumer demand and consistent performance. What started as a single idea has developed into a growing portfolio built on quality, repeat-purchase loyalty, and disciplined scaling.

We operate with a clear strategy: to lead the Nordic RTD segment by delivering products with distinctive taste, thoughtful design, and reliable execution. While we continue to explore complementary categories, ready-to-drink beverages remain at the core of our business — where we can ensure innovation, efficiency, and brand integrity.

Today, FORS stands as a confident, growing brand with a proven capacity to launch, scale, and sustain products in competitive environments. Our ambition is simple: build the future of drinks by pairing creative expression with operational excellence.

Thanks to everyone who supports us on the journey. 
— The FORS team

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