Scandinavians are among the most enthusiastic alcohol drinkers in the World. Still, the alcohol industry hasn’t changed much in forever. This became crystal clear when we tried Hard Seltzers for the first time. Sugar-free, vegan, alcoholic sparkling water that tastes great — why hasn’t this been around forever? To us, it's strange that consciousness around health developed so much in recent years, but not alcohol. So, we started a company to close the gap by providing better alcoholic beverages to a young and aware crowd. 

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Since our launch in 2020, we have introduced products that are sugar-, gluten-, and preservative-free as well as organic, vegan, and locally produced. Recently we won a procurement contract with a gin Tom Collins cocktail at a record pace with Systembolaget, the Swedish alcohol monopoly, making us the 12th company in our category alongside some of the biggest names in the industry.